Fast Edits – Edits are usually no more than a few seconds, adds to the pace and therefore keeps the audience engaged
Multiple Shots
Feature the lead singer or band – Members of the audience recognise the singers, adds to their star status
Relationship between the music/lyrics and the video or image
Dance Routine
Appropriate mise-en-scene for the genre of music
Cross-cutting between narrative and performance (of band of singer)
Frequent use of montage editing
Average length approx 3-4 minutes
Michel Gondry
Spike Jonze
David Fincher
Info on the director – their background and where they are today – examples of their films
Their style – how would you describe their style of filming
Their Music Videos – list what videos they have created and discuss their style
Screenshots from the music videos – annotated outlining their stylistic features
Info on the director – their background and where they are today – examples of their films
1) David Fincher was born on August 28, 1962
2) Fincher began making movies at age eight with an 8 mm camera
3) He was hired by Industrial Light & Magic in 1980
4) In 1984, he left ILM to direct a commercial for the American Cancer Society
5) This quickly brought Fincher to the attention of producers in Los Angeles
6) Though he would continue to direct spots for companies like Revlon, Converse, Nike, Pepsi, Sony, and Levi's, Fincher soon discovered music videos and went on to direct many promos
7) Fincher has also worked on many feature films including Alien 3 (1992) Se7en (1995)The Game (1997)Fight Club (1999)Panic Room (2002)
Zodiac (2007)The Curious Case of Benjamin Button (2008)The Social Network (2010)
Their style – how would you describe their style of filming
Fincher is known for his dark and stylish thriller movies which reflects some of the films that he has directed such as Se7en,
The Game, Fight Club and Zodiac
Their Music Videos – list what videos they have created and discuss their style
"Dance This World Away", Rick Springfield (1984)
"Celebrate Youth", Rick Springfield (1984)
"Bop Til You Drop", Rick Springfield (1984)
"Shame", The Motels (1985)
"Shock", The Motels (1985)
"All The Love", The Outfield (1986)
"Every Time You Cry", The Outfield (1986)
"One Simple Thing", Stabilizers (1986)
"She Comes On", Wire Train (1987)
"Should She Cry", Wire Train (1987)
"Endless Nights", Eddie Money (1987)
"Downtown Train", Patty Smyth (1987)
"I Don't Mind At All", Bourgeois Tagg (1987)
"Notorious", Loverboy (1987)
"Love Will Rise Again", Loverboy (1987)
"Johnny B", The Hooters (1987)
"Storybook Story", Mark Knopfler (1987)
"Can I Hold You", Colin Hay (1987)
"No Surrender", The Outfield (1987
"Say You Will", Foreigner (1987)
"Don't Tell Me The Time", The Motels (1987)
"Tell It To the Moon", The Motels (1988)
"Heart of Gold", Johnny Hates Jazz (1988)
"Englishman in New York", Sting (1988)
"Shattered Dreams" (second version),
Johnny Hates Jazz (1988)
"Get Rhythm", Ry Cooder (1988)
"Most of All", Jody Watley (1988)
"Roll With It", Steve Winwood (1988)
"(It's Just) The Way That You Love Me" (version 1988), Paula Abdul (1988)
"Holding On", Steve Winwood (1988)
"Heart", Neneh Cherry (1989)
"Bamboleo" (second version), Gypsy Kings (1989)
"Straight Up", Paula Abdul (1989)
"Most Of All", Jody Watley (1989)
"Real Love", Jody Watley (1989)
"Bamboleo" (third version), Gypsy Kings (1989)
"She's a Mystery to Me", Roy Orbison (1989)
"Forever Your Girl", Paula Abdul (1989)
"Express Yourself", Madonna (1989)
"The End of the Innocence", Don Henley (1989)
"Cold Hearted", Paula Abdul (1989)
"(It's Just) The Way That You Love Me" (version 1989), Paula Abdul (1988)
"Oh Father", Madonna (1989)
"Janie's Got a Gun", Aerosmith (1989)
"Vogue", Madonna (1990)
"Cradle of Love", Billy Idol (1990)
"L.A. Woman", Billy Idol (1990)
"Freedom '90", George Michael (1990)
"Bad Girl", Madonna (1993)
"Who Is It?", Michael Jackson (1993)
"Love Is Strong", The Rolling Stones (1994)
"6th Avenue Heartache", The Wallflowers (1996)
"Judith", A Perfect Circle (2000)
"Only", Nine Inch Nails (2005)
Notable Names – Michael Jackson, The Rolling Stones, Aerosmith, Madonna, George Michael and Paula Abdul
· Feature the lead singer or band members – so the audience recognise the singers, adds to their star status.
· Fast cuts – edits are usually no more than a few seconds, adds to the pace and keeps the audience engaged (MTV generation) short attention spans.
· Relationship between the music (lyrics and the video/images.
· Dance routines
· Appropriate mise-en-scene for the genre of music.
· Genre signifiers, which the audience decode.
· Cross cutting between narrative + performance (of band or singers)
· Frequent use of montage editing
· Average length approx 3-4 mins
Intertextuality: Intertextuality is the shaping of texts' meanings by other texts. It can refer to an author’s borrowing and transformation of a prior text or to a reader’s referencing of one text in reading another.
One of the pleasures that audiences experience in the consumption of media texts is the joy of recognition. One form of this pleasure comes in recognising the reference in one media text to other media texts. This process of referencing is called intertextuality.
Hall's Theory of encoding and decoding is a theory of Reception Theory developed by Stuart Hall.
According to the theory, audiences can have three different reactions to a media text, whether it is a film, documentary or newspaper:
Dominant, or Preferred, Reading - how the director/creator wants the audience to view the media text;
Opposition Reading - when the audience rejects the preferred reading, and creates their own meaning of the text;
Negotiated Reading - a compromise between the dominant and opposition readings, where the audience accepts parts of the director's views, but has their own views on parts as well.
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