There are also the companies and professionals who create and sell the music once it has been recorded by the musicians. These include people such as music publishers, producers and record labels. The live music side of the industry also involves many different people such as booking agents and promoters.
Music Videos
A music video is a short film or video (usually between three and four minutes) that accompanies a piece of music.
Modern music videos in Britain and the United States of America are primarily made and used as a marketing tool to promote music recordings. Music videos became popular in the 1980’s when MTV started to show and use them on a regular basis, although they date back much further, Before the 1980s, music videos were described using many different names including "illustrated song", "filmed insert", "promotional film", "promotional clip" or "film clip". In China, the music video was simply known as an "MTV" because the network was responsible for bringing music videos (from Britain and USA) to popularity in that country.
Music videos use many differing styles of film making techniques; these include animation, live action filming, documentaries, and non-narrative approaches such as abstract film. Some music videos use more than one style by interlinking different styles to create one video, for example animation and live action.
The companies and record labels within the Music Industry
The Music Industry is made up of four main companies as well as independent companies that are shown on this chart below.
The five groups in terms of how powerful they are within the industry are:
· Universal Music Group
· Sony BMG
· Independent Labels
· Warner Music Group
· EMI Group
MTV’s Impact on Music Videos
MTV is an American network that launched on August 1, 1981. The purpose of the channel was to play music videos therefore commercialising and bringing the attention of the music video to the world. This started the music video as we see and know them today.
When it started MTV had a major impact on the music industry and popular culture. As the idea of a dedicated video-based outlet for music was introduced, both the artists and the fans found a central location to watch music videos, events, news, and promotion. MTV has also been referenced over and in popular culture by musicians, and in other media including other TV channels, shows, films, and books.
Despite much effort to play certain types of music videos in limited rotation, MTV greatly reduced the amount of music videos that they played throughout the first decade of the 21st century. Music videos were still featured on MTV up to eight hours per day in 2000 but by 2008 the average had dropped to just three hours of music videos per day on MTV. This was caused by the internet as music videos could be posted on websites such as YouTube for free.
As the decade continued MTV continued to play some music videos but around this time started to air music videos only in the early hours of the morning. This therefore means that in the present day music videos are rarely played by the company that introduced them to the world. This shows the impact that MTV has had on the music industry and in particular music videos.
Where can Music Videos be found
Music videos are predominantly found on television channels; however the rise of the internet over the last twenty years has ensured that music videos can also be found on many different websites such as YouTube.
Music videos are currently shown on these television channels:
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