Performance Based Video
These are music videos that feature the artist/band/group performing the song through most if not all of the video. It’s probably the easiest to do on a budget provided you can get a suitable location for filming.
Narrative Based Video
A narrative based music video contains mostly footage that attempts to tell a story through the moving image. Usually involving actors, the story is sometimes linked to the lyrical content of the song, but this isn’t always the case. This type of music video tends to be popular for a song that’s featured in a movie and you will often see scenes cut into the music video.
Concept Based Video
This is a style of music video that is based around a single concept or idea. These types of videos tend to be fairly unusual or utilize a particular editing or filming technique. It’s not often you get a purely conceptual music video as the commercial world demands things to be a bit more accessible.
Examples of Narrative Videos
Madonna; “Bad Girl”
Bon Jovi; “Always”
Guns n’ Roses, “November Rain”
Examples of Band Performance Videos
Take That “Patience”
JLS “Beat Again”
Girls Aloud “Sound of the Underground”
Examples of Conceptial Music Videos
OK GO - Here It Goes Again
Friday, 25 February 2011
Monday, 14 February 2011
Friday, 11 February 2011
Research into the Music Industry
The music industry sells compositions, recordings and performances of music. There are many individuals and organisations that are part and operate within the industry, including the musicians who often compose the music and then perform it both recorded for consumer use and live on stage.
There are also the companies and professionals who create and sell the music once it has been recorded by the musicians. These include people such as music publishers, producers and record labels. The live music side of the industry also involves many different people such as booking agents and promoters.
There are also the companies and professionals who create and sell the music once it has been recorded by the musicians. These include people such as music publishers, producers and record labels. The live music side of the industry also involves many different people such as booking agents and promoters.
Music Videos
A music video is a short film or video (usually between three and four minutes) that accompanies a piece of music.
Modern music videos in Britain and the United States of America are primarily made and used as a marketing tool to promote music recordings. Music videos became popular in the 1980’s when MTV started to show and use them on a regular basis, although they date back much further, Before the 1980s, music videos were described using many different names including "illustrated song", "filmed insert", "promotional film", "promotional clip" or "film clip". In China, the music video was simply known as an "MTV" because the network was responsible for bringing music videos (from Britain and USA) to popularity in that country.
Music videos use many differing styles of film making techniques; these include animation, live action filming, documentaries, and non-narrative approaches such as abstract film. Some music videos use more than one style by interlinking different styles to create one video, for example animation and live action.
The companies and record labels within the Music Industry
The Music Industry is made up of four main companies as well as independent companies that are shown on this chart below.
The five groups in terms of how powerful they are within the industry are:
· Universal Music Group
· Sony BMG
· Independent Labels
· Warner Music Group
· EMI Group
MTV’s Impact on Music Videos
MTV is an American network that launched on August 1, 1981. The purpose of the channel was to play music videos therefore commercialising and bringing the attention of the music video to the world. This started the music video as we see and know them today.
When it started MTV had a major impact on the music industry and popular culture. As the idea of a dedicated video-based outlet for music was introduced, both the artists and the fans found a central location to watch music videos, events, news, and promotion. MTV has also been referenced over and in popular culture by musicians, and in other media including other TV channels, shows, films, and books.
Despite much effort to play certain types of music videos in limited rotation, MTV greatly reduced the amount of music videos that they played throughout the first decade of the 21st century. Music videos were still featured on MTV up to eight hours per day in 2000 but by 2008 the average had dropped to just three hours of music videos per day on MTV. This was caused by the internet as music videos could be posted on websites such as YouTube for free.
As the decade continued MTV continued to play some music videos but around this time started to air music videos only in the early hours of the morning. This therefore means that in the present day music videos are rarely played by the company that introduced them to the world. This shows the impact that MTV has had on the music industry and in particular music videos.
Where can Music Videos be found
Music videos are predominantly found on television channels; however the rise of the internet over the last twenty years has ensured that music videos can also be found on many different websites such as YouTube.
Music videos are currently shown on these television channels:
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Friday, 4 February 2011
Goodwin's Analysis
1) Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band).
2) There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting).
3) There is a relationship between music and visuals (either illustrative, amplifying, contradicting).
4) The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).
5) There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.
6) There is often intertextual reference (to films, tv programmes, other music videos etc).
The style of our video goes against the genre characteristics, the dance group towards the end of the video is the only part that goes with the song genre.
The song itself sounds like a remixed old horror theme; the relationship with the video would be the old-style horror film we’ve emulated.
We haven’t stuck with the contemporary idea of objectify women as sexual objects, instead we’ve copied what they were shown as in the early 1900’s.
Our whole video is an intertextual reference to Frankenstein’s Monster.
2) There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting).
3) There is a relationship between music and visuals (either illustrative, amplifying, contradicting).
4) The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).
5) There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.
6) There is often intertextual reference (to films, tv programmes, other music videos etc).
The style of our video goes against the genre characteristics, the dance group towards the end of the video is the only part that goes with the song genre.
The song itself sounds like a remixed old horror theme; the relationship with the video would be the old-style horror film we’ve emulated.
We haven’t stuck with the contemporary idea of objectify women as sexual objects, instead we’ve copied what they were shown as in the early 1900’s.
Our whole video is an intertextual reference to Frankenstein’s Monster.
Thursday, 27 January 2011
Permission to use music
The Song that we have chosen to create the music video for is called 'Simon Says' which is a remix of the Pharoahe Monch song by Mt Eden. As this song was originanlly created by Pharoahe Monch we decided that his record label should be contacted to ask for the permission to use the music. We contacted 'LCC' and asked permisson for the rights to create the music video using the 'Simon Says' track.
We HAVE NOT yet had a response from the record label in question so have committed to creating the video without permission as we feel that no responce means that they don't mind us using this song for the music video we have created for this project.
We HAVE NOT yet had a response from the record label in question so have committed to creating the video without permission as we feel that no responce means that they don't mind us using this song for the music video we have created for this project.
Thursday, 20 January 2011
Questionnaire
1) What is your favorite music video genre?:
· Narrative
· Band performance
· Artistic
2) What are your 3 favorite music videos?
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3) Why?
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4) Do you prefer long or short music videos? Why?
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Our Music Video Idea
In our music video we use a Frankenstein theme to Simon Says, a song that has a very fast beat. The video begins with Frankenstein and his Monster. The Monster then runs off to see his romantic interest, after a number of failed attempts, the Monster finally wins her heart. The Monster’s romantic interest turns out to be Frankenstein’s wife, causing Frankenstein to confront his Monster; at this point, the Monster hails a few dancers, Frankenstein does the same, and we have an old fashioned dance off. The Monster comes out victorious and gets the girl.
5) What do you think of our idea?
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6) Do you have any suggestions on how to improve our music video?
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