Evaluation Question 4 - How did you use media technologies in the construction and research, planning and evaluation stages?

How did you use media technologies in the construction and research, planning and evaluation stages?

For our music video weused a variety of media technologies in the construction, research, planning and evaluation stages. Weused many sites on theInternet such as Youtube, Wikipedia, Google, Picsearch and sites to find fonts to use within our music videos.

The Internet

We used the Internet to acquire information for our pre-production work, about music video directors like Michel Gondry and Spike Jonze. We usedit to findout about the different audience theories like Hall’s Theory and to look up the conventions of music videos.

Online video websites used

We used websites like Youtube to look for oldFrankenstein movies so that we could incorporate the same sort of style within our music video.We alsousedthe VirginMediamusicvideo site to watch music videos for our pre-productionwork.For thiswehad to analyse a music video thatis inthe same genre as our Frankenstein Video.

Our BlogOn our blog we have put up everything to do with our music video, like our preproduction work, analysed videos, our focus group video, evaluation and our finished music video.Filming and EditingFor the filming we didn’t have to use a lot of equipment, we needed the essentialsand a few extras like camera, tripod, lights and smoke machine.The editing process is the area in which we were able to experiment the mostwith the software “Final Cut Express”. We were able to play around with the different effects available on the software like “Vignette” to give our film the aged look tosuite our style and genre. We used a colour corrector to make it like the olden times with the black and white background throughout and we also cropped the edges of all our shots because the Frankenstein movies where filmed in 3:4 not widescreen like the camera today. Wedecided to use a minimal amount of effects and dissolves as we didn’t want to overload itand we that to many effects would have brought down the quality of our music video. We think that the variety of effects that we used have given our film that aged look that we had hoped for and if we could do it again we wouldn’t change to much but make the narrative more understandable and to fit in with the style of our music video.