Thursday 24 March 2011

Representation of people/groups.

There are three varied groups in our video. First is the evil doctor, we portrayed his as comical, and creepy. We did this because the audience would find it hard to relate to an evil doctor, and due to the time slot of the video, we couldn’t explore his character and let the audience find parts of him to relate to. So it was more effective to portray him as someone who’s entertaining to watch.
Our second character is the doctor’s monster, we portrayed him as someone who other’s aren’t fond of (through the woman’s various reactions) and as someone who’s keen to please, and wants a partner, but is rejected. Most audiences can relate to this, or at least feel sympathy for him.
The third character in our video is the woman. Her role in the video is as the monster’s desired object, through her, we see the monster’s hope, and through her we feel sympathy for the monster and connect with him.
There is a reason to why we represented the group as we’ve done. When doing a narrative in a music video, you can only explore one character in enough depth for the audience to connect with him/her. We did this by having multiple characters and using the secondary characters to explore the main characters.
The song itself is popular within our target audience (15-25), but the video is unconventional. I think the audience will respond well to the video, because it has elements of modern day videos (dance routine, women sexually objectified, comedy), but we’ve portrayed these aspects in an old fashioned way (apart from the dance routine); this will appeal to those tired of watching four minute dance routines, and I think that is a large audience field for us to grab.

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